I've read the other questions on publishing games and have noticed that a few of them have been closed for being too broad. Hopefully this question will be a bit more specific.
OK I have a game in development at the moment. I'm realistic enough to realise it probably isn't the best game in the world and getting it published by a traditional company is going to be an uphill battle. So I came up with an idea about how to get round this problem.
Lets say I approach a game company and offer to pay them all the expenses they incur when distributing, marketing, manufacturing and selling my game. That way they wouldn't take a financial hit if the game is an absolute failure and I would be the one who would foot the bill for the failure. In order to encourage them to agree to the deal I would offer them a percentage share in my company which owns the rights to the game. Therefore if it fails they don't lose anything and if it succeeds they would get a percentage of the profits via dividends paid through their shareholding in my company.
My question is this. How would one go about talking to game companies and making this offer? As far as I can tell it would be a win win situation. If it fails they haven't lost anything and if it succeeds they get a share of the profits. I am aware that game companies are (and companies in general for that matter) protective of their reputation and brand name so they wouldn't even need to have their company name on the product if they are worried that it will have a negative impact on their brand.
I just don't know who the people to talk are in these game companies? I live in the UK so could try and go to some game conferences or similar and see what people say. Are there any direct lines of communication between games companies and small game designers?