The Growing Madness rumor says
the lead investigator gains a madness condition then discards 1 eldritch token from this card for each madness condition he has
I would have expected the card to simply say
the lead investigator gains a madness condition. Then, discard 1 eldritch token from this card.
The wording makes it seem like there are situations where one might have to discard more than 1 token. Is this possible considering the quick reference says, under Conditions:
An investigator cannot have multiple copies of the same condition. If he would gain a condition he already has a copy of, he does not gain another copy of that condition.